It was the news of the day on the day of its launch two days before. It became a hot topic almost everywhere. People who are not car-freaks were also forced to know something about it so that they do not get excommunicated for the sheer ignorance.
The 'lakhtakiya' car as per the nickname given ought to be cheaper because taka is cheaper than INC.
Jokes apart, Ratan Tata's emotional connect with the Indian car afficiandos was a good pre-sales move. When he said that the Tatas have delivered their promise, the crowd was enthralled.
Business Standard says about Nano and Tata,
"It might have started as a widely misquoted dream of one man -- but Ratan Tata has ensured that he has turned it into an opportunity to take his firm to new heights."
Last heard that Ratan Tata is contemplating retirement from active business life after this venture.
Friday, January 11, 2008
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